I. Company profile

Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy life experience to human.

華熙生物是一家知名的生物科技公司和生物活性材料公司，聚焦有助于人類健康的多糖類和氨基酸類物質(zhì)，致力于為人類帶來健康、美麗、快樂的生命新體驗(yàn)。

The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales, where microbial fermentation production of hyaluronic acid holds an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials. The chain links from raw materials to medical end products, functional skin care products, and food, and serves the global manufacturing of pharmaceuticals, cosmetics, food, enterprises, medical institutions and end users.

公司是集研發(fā)、生產(chǎn)和銷售于一體的透明質(zhì)酸全產(chǎn)業(yè)鏈平臺(tái)公司，微生物發(fā)酵生產(chǎn)透明質(zhì)酸技術(shù)處于優(yōu)勢(shì)地位。公司憑借微生物發(fā)酵和交聯(lián)兩大技術(shù)平臺(tái)，建立了生物活性材料從原料到醫(yī)療終端產(chǎn)品、功能性護(hù)膚品、食品的全產(chǎn)業(yè)鏈業(yè)務(wù)體系，服務(wù)于全球的醫(yī)藥、化妝品、食品等領(lǐng)域的制造企業(yè)、醫(yī)療機(jī)構(gòu)及終端用戶。

From the start, Huaxi Bio believes that the vitality of the company comes from continuous innovation and profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through two core technology platforms, microbial fermentation and cross-linking, and through the company's scientific and technological capabilities and product strength, it aims to become the industrial standard setter and leader. Relying on the market power, the company aims to become a key role in the controlling of the supply chain. With the company's scientific and technological power, product power, and market power building corporate competitiveness, it will become the core hub for optimal resource allocation on the value chain.

一直以來，華熙生物堅(jiān)信企業(yè)的生命力來源于持續(xù)不斷的創(chuàng)新能力和持續(xù)不斷的盈利能力，通過在產(chǎn)業(yè)鏈、供應(yīng)鏈、價(jià)值鏈上確立企業(yè)核心地位，保證中長(zhǎng)期戰(zhàn)略目標(biāo)的實(shí)現(xiàn)。通過微生物發(fā)酵和交聯(lián)兩大核心技術(shù)平臺(tái)，依靠公司的科技力和產(chǎn)品力，致力成為行業(yè)標(biāo)準(zhǔn)的制定者和引領(lǐng)者；依靠公司的市場(chǎng)力，成為在供應(yīng)鏈上構(gòu)建控制中間環(huán)節(jié)的關(guān)鍵紐帶；依靠公司的科技力、產(chǎn)品力、市場(chǎng)力打造企業(yè)競(jìng)爭(zhēng)力，成為價(jià)值鏈上資源優(yōu)化配置的核心樞紐。

Technology and innovation are the guarantee for the healthy development of Huaxi Bio, as well as the new momentum for the company's rapid development. In the past 20 years, Huaxi Bio has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Bio successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!

科技與創(chuàng)新是華熙生物健康發(fā)展的保障，也是公司快速發(fā)展的新動(dòng)能。20年來，華熙生物堅(jiān)持以科技力打造品牌力，積極強(qiáng)化品牌科技創(chuàng)新實(shí)力。2019年11月6日，華熙生物成功登陸科創(chuàng)版，開啟創(chuàng)新發(fā)展新篇章！

In the future, Huaxi Bio will continue to build corporate competitiveness with technology, product and market power as its core. By using it, Huaxi will develop better bioactive material and related end products to make them more suitable for humans, and become a good company that the world respect, create a healthy and beautiful life for Chinese people.

未來，華熙生物將持續(xù)不斷打造以科技力、產(chǎn)品力、市場(chǎng)力為核心的企業(yè)競(jìng)爭(zhēng)力，利用核心生物技術(shù)，研制開發(fā)出更優(yōu)質(zhì)的生物活性物質(zhì)原料及其相關(guān)終端產(chǎn)品，使其對(duì)人的生命健康美麗發(fā)揮更大功效，做出讓中國(guó)人自信的好產(chǎn)品，成為讓世界尊敬的好企業(yè)。

Special proposition one

專項(xiàng)命題一

Proposition unit: Huaxi Biotechnology Ltd.

Product name: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid 30 sticks

命題單位：華熙生物科技股份有限公司

產(chǎn)品名稱：潤(rùn)百顏水光盈透保濕次拋原液30支

Brand Tonality: Biotechnology Skin Care

品牌調(diào)性：生物科技護(hù)膚

Brand introduction: Runbaiyan series of skincare products, are the results of company’s strong research capabilities concentrated on hyaluronic acid for more than 20 years. Based on hyaluronic acid, it applies HA + biological skin rejuvenation technology, where the active ingredients and hyaluronic acid have synergistic effects. For different skin problems, the effects are hierarchical, so that each beauty enjoys accurate skin solutions. The product focuses on reliable and efficient characteristics: fragrance-free, pigment-free and preservative-free, and has been recognized and loved by many dermatologists.

品牌介紹：潤(rùn)百顏系列護(hù)膚品，依托華熙生物專注玻尿酸20余年的科研實(shí)力，以玻尿酸為基調(diào)，采用HA+生物活膚技術(shù)，讓活性成分與玻尿酸協(xié)同作用，針對(duì)不同肌膚問題，分級(jí)呵護(hù)，致力于為每位美者提供精準(zhǔn)肌膚解決方案。產(chǎn)品注重可靠、高效的特性，以無香精、無色素、無防腐劑的產(chǎn)品，獲得眾多皮膚醫(yī)學(xué)專家的認(rèn)可與喜愛。

Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as "water light bullet essence". It applies B · F · S aseptic filling technology, with no additions and antiseptic substance. The golden ratio of the three core ingredients solves the three major skin problems: dryness, roughness, and dullness. The element of extravagantly added Huaxi's patented ingredient Nano HA (also called miniHA), endows the product with the licorice to the synergy effect of "whitening gold" Bright and moist. The element of resurrection grass extract, synergistically lock water to achieve "water hydration and lock water" micro-circulation, and helps the skin be moisturized, hydrating, smooth, delicate, bright and uniform.

產(chǎn)品介紹：潤(rùn)百顏水光盈透保濕次拋原液為潤(rùn)百顏品牌人氣新品，又稱為“水光彈精華”，采用B·F·S無菌灌裝技術(shù)，0添加、0防腐、鮮活實(shí)力。三種核心成分黃金配比，解決干燥、粗糙、黯黃三大肌膚問題，奢量添加華熙生物專利成分納諾HA（又叫miniHA），添加光甘草定這一“美白黃金”協(xié)同功效，亮澤潤(rùn)透； 添加復(fù)活草提取物，協(xié)同鎖水，達(dá)到“補(bǔ)水鎖水“微循環(huán) ，保濕補(bǔ)水、光滑細(xì)嫩、煥采勻亮。

Product Highlight: watery! bright! transparent! As same as the effect of water light needle!

產(chǎn)品賣點(diǎn)：水！亮！透！如同水光針的效果！

Purchase method: Youzan purchase (internal exclusive price)

購(gòu)買方式：統(tǒng)一有贊小程序購(gòu)買（內(nèi)部專屬價(jià)）

30 sets of water-transmitting and moisturizing disposable stock solution, scan code to buy with 239.6 yuan

水光盈透保濕次拋原液30支，掃碼購(gòu)買239.6元

Communication \ Marketing Purpose:

1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a professional image of the domestic gold-water treatment standard for the popular new product: the water-light translucent moisturizing secondary polishing liquid.

2. Carry forward the spirit of supporting domestic products, and let the whole world experience the progress of China's science and technology. To create an image of “The brilliance of national products” where it has pretty packaging as well as high quality.

3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

傳播\營(yíng)銷目的：

1.強(qiáng)化潤(rùn)百顏生物科技護(hù)膚定位的品牌形象，樹立人氣新品-水光盈透保濕次拋原液——國(guó)內(nèi)水光治療的金標(biāo)準(zhǔn)的專業(yè)形象。

2.弘揚(yáng)支持國(guó)貨精神，讓全世界都一起來感受中國(guó)科技的進(jìn)步，不僅高顏值而且高品質(zhì)，打造國(guó)人心目中的“國(guó)貨之光”。

3.從產(chǎn)品利益延伸到情感利益，引發(fā)消費(fèi)者共鳴，提升品牌好感度。

Suggested inclusion

1. The work requires originality, encourages innovation, and rejects vulgarity.

2. The work must reflect the Runbaiyan brand logo, connecting with the Runbaiyan brand / product attributes, which meets the needs of the millennials and the post-millennials.

3. The product picture should be reflected in the work, and product features should be added according to the content of the work.

建議列入事項(xiàng)

1.作品要求原創(chuàng)、鼓勵(lì)創(chuàng)新、拒絕低俗。

2.作品必須體現(xiàn)潤(rùn)百顏品牌logo，結(jié)合潤(rùn)百顏品牌/產(chǎn)品屬性創(chuàng)作，符合90/95/00后審美。

3.作品中需體現(xiàn)產(chǎn)品畫面，根據(jù)作品內(nèi)容添加產(chǎn)品特寫。

The proposition requires that:

the theme: 'The brilliance of national products ' (The ideas can be diverged, but the creation needed to focus around the "water light bullet essence", or connected with the three core ingredients)

命題要求闡述：

圍繞主題： '國(guó)貨之光潤(rùn)百顏'（可發(fā)散思維，但需圍繞“水光彈精華”也可結(jié)合三大核心成分進(jìn)行創(chuàng)作）

1. Proposition category: [Fashion Short Video]

1、命題類別：【時(shí)尚微視頻】

"Design in China" is already a topic of worldwide concern. Whether an unforgettable old Chinese product or a rising new Chinese product, they have gradually moving towards the center of the world, letting the whole world realize the power of Chinese technology and skincare.

(The video format requires vertical format shooting. Time should be kept within 60s)

“中國(guó)創(chuàng)造”已經(jīng)是世界關(guān)注的話題。不論是難忘的國(guó)貨老字號(hào)還是正在興起的國(guó)貨新秀，都在逐漸走向世界中心，讓全世界都一起來感受中國(guó)科技護(hù)膚的力量。

（視頻格式要求豎版形式拍攝，作品時(shí)間要求必須不少于60s）

Reference direction 1: Creative short video

In the form of sitcoms or creative playlets, the video should express the brand or product characteristics. The format can be live shooting, hand-painting, animation, mixed material cutting, etc. It can be targeted at the “Tik Tok” platform and creatively make exclusive content, which can quickly attract attention in a short period of time and enhance users' impression of the product and favorability.

參考方向1：創(chuàng)意短視頻

情景短劇或腦洞短劇等形式，創(chuàng)意化表現(xiàn)出品牌或產(chǎn)品的特性。形式可以是真人實(shí)拍、手繪、動(dòng)畫、素材混剪等不限，可針對(duì)抖音年輕化傳播平臺(tái)，創(chuàng)意制作專屬傳播內(nèi)容，能在較短的時(shí)長(zhǎng)內(nèi)快速引發(fā)關(guān)注，增強(qiáng)用戶對(duì)產(chǎn)品的印象和好感度。

Reference Direction 2: Product Efficacy

For Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid’s ‘Watery! bright! Transparent! “efficacy selling point. It should clearly express the contemporary women's aspirations for skin. The videos should be interesting and creative, based on hot topics of contemporary society, therefore improving the product awareness and impressive points.

參考方向2：產(chǎn)品功效篇

針對(duì)潤(rùn)百顏水光盈透保濕次拋原液的水！亮！透！功效賣點(diǎn)，明確表達(dá)當(dāng)代女性對(duì)肌膚的訴求，開展有趣、創(chuàng)意視頻，結(jié)合當(dāng)下社會(huì)熱度話題進(jìn)行視頻創(chuàng)作，從而提升產(chǎn)品的認(rèn)知度和記憶點(diǎn)。

2. Proposition category: [Fashion Photography]

2、命題類別：【時(shí)尚攝影類】

The creation of Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid. It should be designed vividly, easy to spread, and be widely used in various media platforms.

針對(duì)潤(rùn)百顏水光盈透保濕次拋原液產(chǎn)品來進(jìn)行創(chuàng)作，希望生動(dòng)易傳播，能夠被廣泛運(yùn)用于各種媒體平臺(tái)。

Reference Direction 1: Brand Art Visual Photos

Around the pure "people / landscapes / objects", taking artistic pictures that shows the artistic conception of Runbaiyan.

參考方向1：品牌藝術(shù)視覺照

圍繞著純凈的“人/景/物”，拍攝出能夠表現(xiàn)潤(rùn)百顏的藝術(shù)意境照。

Reference direction 2: Product scene posing

Combining with brand tonal, take pictures for creative and good-looking products.

參考方向2：產(chǎn)品場(chǎng)景擺拍照

結(jié)合品牌調(diào)性拍攝創(chuàng)作出有創(chuàng)意、觀感好的產(chǎn)品擺拍照。

Reference direction 3: Emotional poster

Starting from the brand concept, take deep insight into women and scenarios of daily life, and create a series of posters for communicating with female users.

參考方向3：情感溝通海報(bào)

從品牌理念出發(fā)，洞察女性和日常生活場(chǎng)景，創(chuàng)作一系列用于和女性用戶溝通的溝通海報(bào)。

3. Proposition category: [Fashion pattern category]

3、命題類別：【時(shí)尚圖案類】

It should get in line with the theme of brand tone and proposition, which is convenient for online communication and arousing the social attention and discussion. The form can be unlimited, for example graphic design and hand drawing. It must have a storyline, perspective, and diffusion.

Reference direction: Graphic design

Starting from the brand concept, take deep insight into women and daily life scenes, expressing Runbaiyan's support for women emotions, reflecting the power of women and the young people's pursuit of beauty, conceiving fashion patterns with storylines, perspectives and diffusion.

符合品牌調(diào)性、命題主題，便于網(wǎng)絡(luò)傳播，能夠引發(fā)社會(huì)關(guān)注和討論。形式可以是平面設(shè)計(jì)、手工繪畫等不限，一定要有故事情節(jié)、有觀點(diǎn)、有擴(kuò)散力。

參考方向：平面設(shè)計(jì)

從品牌理念出發(fā)，洞察女性和日常生活場(chǎng)景，表達(dá)出潤(rùn)百顏對(duì)女性情感的支持，體現(xiàn)女性力量，體現(xiàn)年輕人對(duì)美的追求，構(gòu)思出有故事情節(jié)、有觀點(diǎn)、有擴(kuò)散力的時(shí)尚圖案。

Special Proposition 2

專項(xiàng)命題二

Proposition unit:  Huaxi Biotechnology Limited Liability Company

Product name：Bio Burgeon Scalp Cafe Set

Brand tone: vibrant and colorful

命題單位：華熙生物科技股份有限公司

產(chǎn)品名稱：佰奧本集頭皮咖啡館套組

品牌調(diào)性：活力多彩

Brand Description: Bio Burgeon is a scalp health care brand under Huaxi Bio, focusing on scalp health and youthful bioactive treatment. The scalp is the source of life for hair, as the soil on which hair depends; the health and balance of its ecological environment is the fundamental concept of healthy hair growth. Based on biological activity and inspired by skin care technology, this product combines advanced science and technology to provide scalp and hair health care solutions for the general public. Exclusive patented star ingredient CationHA® is specially designed for hair care products. High affinity can improve the scalp barrier function, increase skin moisturization, and bring a new perfect solution for scalp health! At the same time, CationHA® won the 2017 International Personal Care and Cosmetics Technology Innovation Award.

品牌介紹：佰奧本集是華熙生物旗下頭皮健康養(yǎng)護(hù)品牌，專注于頭皮健康與年輕化的生物活性洗護(hù)品牌。秉承頭皮是秀發(fā)的生命源泉，作為頭發(fā)賴以生存的土壤，其生態(tài)環(huán)境的健康和平衡是頭發(fā)健康生長(zhǎng)根本的理念。以生物活性為基調(diào)，以護(hù)膚科技為靈感，集合先進(jìn)科學(xué)技術(shù)致力于為大眾提供頭皮及頭發(fā)的健康養(yǎng)護(hù)方案。獨(dú)家專利明星成分CationHA®專為洗護(hù)產(chǎn)品設(shè)計(jì)，高親和性可改善頭皮屏障功能，增加皮膚滋潤(rùn)度，為頭皮健康帶來全新完美的解決方案！同時(shí)，CationHA®榮獲2017國(guó)際個(gè)人護(hù)理品及化妝品技術(shù)創(chuàng)新獎(jiǎng)。

Description to the scalp cafe set of this edition of Bio Burgeon: The scalp cafe set is specially designed for people with thin hair. The ingredients contain caffeine series of scalp massage cream, scalp care shampoo, scalp essence, plus extra patented hyaluronic acid; combining with caffeine and varieties of functional ingredients to wake your scalp with a cup of coffee by massaging, cleansing, nourishing, caring and plumping your hair.

佰奧本集頭皮咖啡館套組介紹：頭皮咖啡館套裝專為毛稀薄星人打造，內(nèi)含咖啡因系列頭皮按摩膏、頭皮養(yǎng)護(hù)洗發(fā)露、頭皮精華液，奢量添加專利玻尿酸，配合咖啡因等多種功效成分，按摩、清潔、滋養(yǎng)，根源特護(hù)，豐盈發(fā)絲，用一杯咖啡喚醒你的頭皮。

(Details of scalp cafe set products are as follows :)

（頭皮咖啡館套組產(chǎn)品明細(xì)如下：）

Product series	Name of the product	Volume	Packaging color	Effect	Selling point
Scalp Cafe Set	Caffeine Scalp Revitalizing Massage Cream	100g	Brown	Oil control and anti-hair loss	Strengthening hair and revitalizing scalp
	Caffeine Scalp Revitalizing Shampoo	300ml	Brown	Anti-hair loss	Hair and scalp care
	Caffeine Scalp Revitalizing Serum	30ml	Brown	Oil control and anti-hair loss	Nourish and rejuvenate hair

產(chǎn)品系列	產(chǎn)品名稱	規(guī)格	包裝 顏色	功效	賣點(diǎn)
頭皮咖啡館套裝	咖啡因頭皮煥活動(dòng)力按摩膏	100g	咖色	控油防脫	強(qiáng)韌發(fā)絲 煥活頭皮
	咖啡因頭皮煥活動(dòng)力洗發(fā)露	300ml	咖色	防脫固發(fā)	養(yǎng)護(hù)頭皮 韌養(yǎng)強(qiáng)健發(fā)絲
	咖啡因頭皮煥活動(dòng)力精華液	30ml	咖色	控油防脫	根源滋養(yǎng) 發(fā)現(xiàn)新生

How to purchase: Available at Youzan Mall on January 15th

購(gòu)買方式：1月15日可在佰奧本集有贊商城購(gòu)買

Youzan Mall purchase link and QR code:

有贊商城購(gòu)買鏈接及二維碼：

http://shop43203253.youzan.com/v2/showcase/homepage?alias=yXPP5Y2BVe

Communication \ Marketing Purpose:

傳播\營(yíng)銷目的：

1. Strengthen the vibrant and colorful brand image of Bio Burgeon and the product philosophy is caring our scalp like caring our skin.

2. Highlighting Bio Burgeon is derived from skin care technology, focusing on scalp health and youth. At the same time, it introduced natural intelligent moisturizing factor hyaluronic acid (HA) into the field of washing and care. Establishing a scalp cafe set can effectively resolve the problems of people with thin hair. Three steps for anti-hair loss, waking your scalp with a cup of coffee.

3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

1. 強(qiáng)化佰奧本集活力多彩的品牌形象以及像呵護(hù)面部肌膚一樣呵護(hù)頭皮的產(chǎn)品理念。

2. 突出佰奧本集源自護(hù)膚科技，專注于頭皮健康與年輕化同時(shí)將天然智能保濕因子透明質(zhì)酸（HA）引入洗護(hù)領(lǐng)域，樹立頭皮咖啡館套盒產(chǎn)品能有效針對(duì)毛稀薄星人發(fā)質(zhì)問題，精準(zhǔn)解決。防脫固發(fā)三步曲，用一杯咖啡喚醒你的頭皮。

3.從產(chǎn)品利益延伸到情感利益，引發(fā)消費(fèi)者共鳴，提升品牌好感度。

Suggested inclusion

建議列入事項(xiàng)

1. Works require originality, encourages innovation, and rejects vulgarity.

2. Works must reflect the brand logo of Bio Burgeon, combined with the brand / product attributes of Bio Burgeon, which meets the needs of the millennials and the post-millennials.

3. The picture of the product should be reflected in the work, and product features should be added according to the content of the work.

1.作品要求原創(chuàng)、鼓勵(lì)創(chuàng)新、拒絕低俗。

2.作品必須體現(xiàn)佰奧本集品牌logo，結(jié)合佰奧本集品牌/產(chǎn)品屬性創(chuàng)作,符合90/95/00后審美。

3.作品中需體現(xiàn)產(chǎn)品畫面，根據(jù)作品內(nèi)容添加產(chǎn)品特寫。

The proposition requires:

命題要求闡述：

Around the theme:

圍繞主題：

1 '“Found a new life and activate your motivation '

2 'With a cup of coffee, wake up your scalp '

(You can choose a divergent thinking, but your work should be washing-and-caring centred)

1 '“發(fā)”現(xiàn)新生 動(dòng)力激活'

2 '用一杯咖啡，喚醒你的頭皮'

（可任選一個(gè)發(fā)散思維，但需圍繞洗護(hù)類也可結(jié)合咖啡因明星成分進(jìn)行創(chuàng)作）

1. Proposition Category: [Fashion Short Video]

In the form of sitcoms or creative short play, the brand or product characteristics should be expressed creatively. The form will not be limited, such as real shooting, hand-painting, animation, mixed material cutting, etc.

It can creatively produce exclusive content for young communication platforms such as TikTok and Kwai, which can quickly attract attention in a short time and enhance users' brand / product impression and favorability.

(The video format requires vertical format shooting, and the work time must be no less than 60s)

1.命題類別：【時(shí)尚微視頻】

情景短劇或腦洞短劇等形式，創(chuàng)意化表現(xiàn)出品牌或產(chǎn)品的特性。形式可以是真人實(shí)拍、手繪、動(dòng)畫、素材混剪等不限，可針對(duì)抖音、快手等年輕化傳播平臺(tái)，創(chuàng)意制作專屬傳播內(nèi)容，能在較短的時(shí)長(zhǎng)內(nèi)快速引發(fā)關(guān)注，增強(qiáng)用戶對(duì)品牌/產(chǎn)品的印象和好感度。

（視頻格式要求豎版形式拍攝，作品時(shí)間要求必須不少于60s）

2. Proposition category: [Fashion Photography]

Your work inspiration can be choosing from the Bio Burgeon scalp cafe set or any of the products in the set, or brand philosophy. Hopefully, your work will be easy to spread and can be widely used in various media platforms.

Reference Direction 1: Brand Art Visual Photo

Around the content of "people / landscapes / things", shooting artistic photos that can represent the brand of Bio Burgeon.

Reference direction 2: Product scene posing

You can choose the scalp cafe set or any one of the products from the collection of Bio Burgeon, and make a creative and beautiful photo by combining the characteristics of the brand .

2.命題類別：【時(shí)尚攝影類】

可選擇佰奧本集頭皮咖啡館套組或套組內(nèi)任意其中一個(gè)產(chǎn)品來結(jié)合品牌調(diào)性創(chuàng)作，也可單獨(dú)根據(jù)品牌態(tài)度理念進(jìn)行創(chuàng)作。希望生動(dòng)易傳播，能夠被廣泛運(yùn)用于各種媒體平臺(tái)。

參考方向1：品牌藝術(shù)視覺照

圍繞著純凈的“人/景/物”，拍攝出能夠表現(xiàn)佰奧本集品牌的藝術(shù)意境照。

參考方向2：產(chǎn)品場(chǎng)景擺拍照

可選擇佰奧本集頭皮咖啡館套組或任意其中一個(gè)產(chǎn)品，結(jié)合品牌調(diào)性拍攝創(chuàng)作出有創(chuàng)意、觀感好的產(chǎn)品擺拍照。

3. Proposition Category: [Fashion Patterns]

The theme will not be limited. It must be in tone of the brand. The composition has a sense of design, creativity, and quality. You can use the most popular design methods in your work. Also, you can utilize both traditional and modern design styles, generating the brand impressions of fashion, innovation, funky and fun. More importantly, the brand tone should be lively, innovative, chic, funky and fun.

3.命題類別：【時(shí)尚圖案類】

主題不限，要求契合品牌調(diào)性，構(gòu)圖有設(shè)計(jì)感有創(chuàng)意、體現(xiàn)品質(zhì)感，可運(yùn)用國(guó)際國(guó)內(nèi)最流行的設(shè)計(jì)手法，也可以運(yùn)用傳統(tǒng)的設(shè)計(jì)風(fēng)格與現(xiàn)代的碰撞，要求體現(xiàn)年輕潮流，創(chuàng)意、新穎、熱烈、有趣的品牌印象。品牌調(diào)性：活力多彩，大膽創(chuàng)新，年輕潮流，創(chuàng)意、新穎、熱烈、有趣。

Brand logo:

品牌logo：

Product Image:

產(chǎn)品圖片：

Scalp Cafe Cover Box

頭皮咖啡館套盒

Submission

International, domestic (including Hong Kong, Macao and Taiwan) students who are engaged in the fields of fashion and art design. PHD, postgraduate, undergraduate, and college students are welcomed.

二、征稿對(duì)象

國(guó)際、國(guó)內(nèi)（含港澳臺(tái)）從事時(shí)尚設(shè)計(jì)、藝術(shù)設(shè)計(jì)的在校碩士生、博士生、本科生、?？粕ê瑧?yīng)屆畢業(yè)生）。

Competition Process

Call for Papers: December 25, 2019-April 10, 2020

Contest preliminary review: mid 2020.4

Final evaluation of the contest: late 2020.4

Mailing of winning entries: before 2020.5.10 (submission date shall prevail)

三、大賽流程

稿件征集：2019年12月25日-2020年4月10日

大賽初評(píng)：2020.4月中旬

大賽終評(píng)：2020.4月下旬

獲獎(jiǎng)作品郵寄：2020.5.10前（寄件日期為準(zhǔn)）

Event type

It is divided into three parts: fashion patterns, fashion photography, fashion short-video.

四、賽事類型

共分為三項(xiàng)內(nèi)容：時(shí)尚圖案、時(shí)尚攝影、時(shí)尚微視頻。

Prize settings

五、獎(jiǎng)項(xiàng)設(shè)置

1. "Hua Xi Biology" Special Proposition Design Award for 3 participants (win a chance to study abroad, which worth 39800CNY)

(1 participant will be selected from the categories of fashion short-video, fashion photography, fashion patterns respectively)

1.“華熙生物”專項(xiàng)命題設(shè)計(jì)大獎(jiǎng)3人 （39800海外游學(xué)）

（時(shí)尚微視頻類1人、時(shí)尚攝影類1人、時(shí)尚圖案類1人）

2. Awards for each event category:

(1) Fashion photography:

Runbaiyan Best Visual Effects Award (1 person, award: 8000 CNY)

Runbaiyan Best Creative Fashion Award (1 person, award: 8000 CNY)

Runbaiyan Most Commercial Value Award (1 person, award: 8000 CNY)

BIO’s Best Visual Effects Award (1 person, award: 8,000 CNY)

BIO's Best Creative Fashion Award (1 person, award: 8,000 CNY)

BIO's Most Commercial Value Award (1 person, award: 8,000 CNY)

2.各賽事類別獎(jiǎng)項(xiàng)設(shè)置：

（1）時(shí)尚攝影類：

潤(rùn)百顏?zhàn)罴岩曈X效果獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罴褧r(shí)尚創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罹呱虡I(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳視覺效果獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳時(shí)尚創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最具商業(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

(2) Fashion patterns:

Runbaiyan Best Brand Design Award (1 person, award: 8000 CNY)

Runbaiyan Best Creative Fashion Award (1 person, award: 8000 CNY)

Runbaiyan Most Commercial Value Award (1 person, award: 8000 CNY)

BIO's Best Brand Design Award (1 person, award: 8,000 CNY)

BIO's Best Creative Fashion Award (1 person, award: 8,000 CNY)

BIO's Most Commercial Value Award (1 person, award: 8,000 CNY)

（2）時(shí)尚圖案類：

潤(rùn)百顏?zhàn)罴哑放圃O(shè)計(jì)獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罴褧r(shí)尚創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罹呱虡I(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳品牌設(shè)計(jì)獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳時(shí)尚創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最具商業(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

(3) Fashion short video category:

Runbaiyan Best Internet Popularity Award (1 person, award: 8000 CNY)

Runbaiyan Most Creative Video Award (1 person, award: 8000 CNY)

Runbaiyan Most Commercial Value Award (1 person, award: 8000 CNY)

BIO Best Internet Popularity Award (1 person, award: 8000 CNY)

BIO Most Creative Video Award (1 person, award: 8000 CNY)

BIO's Most Commercial Value Award (1 person, award: 8,000 CNY)

Certificates will be issued with all the awards above. The design and the number of the awards will be adjusted according to the number of participants in each award.

（3）時(shí)尚微視頻類：

潤(rùn)百顏?zhàn)罴丫W(wǎng)絡(luò)人氣獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罴岩曨l創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

潤(rùn)百顏?zhàn)罹呱虡I(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳網(wǎng)絡(luò)人氣獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最佳視頻創(chuàng)意獎(jiǎng)（1人、獎(jiǎng)金：8000元）

佰奧本集最具商業(yè)價(jià)值獎(jiǎng)（1人、獎(jiǎng)金：8000元）

以上所有獎(jiǎng)項(xiàng)皆有獲獎(jiǎng)證書，具體獎(jiǎng)項(xiàng)設(shè)計(jì)和獲獎(jiǎng)名額，會(huì)根據(jù)各類參賽類型人數(shù)適時(shí)調(diào)整。

Participation requirements

六、參賽要求

1. The overall style of the entries need to be stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.

2. All entries are suggested to be dated after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.

3. Participants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone stay tuned, so that the staff can publish and inform the competition information.

1.參賽作品整體風(fēng)格時(shí)尚現(xiàn)代，具有較強(qiáng)的創(chuàng)新性、藝術(shù)性、時(shí)尚性，不能涉及政治、色情、暴力、歧視性內(nèi)容，不得違反中華人民共和國(guó)法律法規(guī)的各項(xiàng)條款。

2.所有參賽作品建議為2019年7月1日之后作品，必須為原創(chuàng)，因抄襲和剽竊他人作品發(fā)生知識(shí)產(chǎn)權(quán)或版權(quán)糾紛等由參賽者承擔(dān)法律后果。作品不得一稿多投，組委會(huì)對(duì)參賽作品圖片擁有印刷、出版、宣傳使用等權(quán)利。

3.參賽選手請(qǐng)及時(shí)關(guān)注大賽官方所發(fā)出的比賽進(jìn)程消息，并保持手機(jī)暢通，以便工作人員對(duì)參賽信息的傳達(dá)和溝通。

Registration and Contact

Participants will submit high-resolution photos and short-video links of the entries on the competition's official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from December 25th to April 10th, 2019.

七、報(bào)名及聯(lián)系方式

參賽選手將參賽作品高清照片、微視頻鏈接在大賽官網(wǎng)進(jìn)行作品線上報(bào)名，并按要求填寫相關(guān)信息，提交后等待后臺(tái)審核通過。投稿時(shí)間為2019年12月25日-4月10日。

10th - 30th April , 2020, the results of first and final evaluation stages will be based on the combination of "Internet voting + expert review".

2020年4月10日——4月30日，為初評(píng)與終評(píng)階段，將按“網(wǎng)絡(luò)投票+專家評(píng)審”相結(jié)合的形式評(píng)出獲獎(jiǎng)的作品。

Competition official website: http://sssd2020.cfw.cn

大賽官網(wǎng)：http://sssd2020.cfw.cn

Contacts: Teacher Lan (0316-3380072), Teacher Wang (0316-3092020)

聯(lián)系人：蘭老師（0316-3380072）、汪老師（0316-3092020）

Official website question consultation hotline: 0579-89173025

官網(wǎng)問題咨詢熱線：0579-89173025

Official WeChat public account: Fashion_Ceremony

官方微信公眾號(hào)：Fashion_Ceremony

Scan or press the following QR code to follow the official WeChat and Weibo.

掃描或長(zhǎng)按識(shí)別以下二維碼關(guān)注官方微信、官方微博公眾平臺(tái)

Organizing Committee of International Students Fashion Design Gala

國(guó)際大學(xué)生時(shí)尚設(shè)計(jì)盛典組委會(huì)

2019.12.25